The game underwent major development in the 18th century to become England's national sport. Its success was underwritten by the twin necessities of patronage and betting. Cricket was prominent in London as early as 1707 and, in the middle years of the century, large crowds flocked to matches on the Artillery Ground in Finsbury. The single wicket form of the sport attracted huge crowds and wagers to match, its popularity peaking in the 1748 season. Bowling underwent an evolution around 1760 when bowlers began to pitch the ball instead of rolling or skimming it towards the batsman. This caused a revolution in bat design because, to deal with the bouncing ball, it was necessary to introduce the modern straight bat in place of the old "hockey stick" shape.
Subject to certain variations, on-field clothing generally includes a collared shirt with short or long sleeves; long trousers; woolen pullover (if needed); cricket cap (for fielding) or a safety helmet; and spiked shoes or boots to increase traction. The kit is traditionally all white and this remains the case in Test and first-class cricket but, in limited overs cricket, team colours are worn instead.