The game underwent major development in the 18th century to become England's national sport. Its success was underwritten by the twin necessities of patronage and betting. Cricket was prominent in London as early as 1707 and, in the middle years of the century, large crowds flocked to matches on the Artillery Ground in Finsbury. The single wicket form of the sport attracted huge crowds and wagers to match, its popularity peaking in the 1748 season. Bowling underwent an evolution around 1760 when bowlers began to pitch the ball instead of rolling or skimming it towards the batsman. This caused a revolution in bat design because, to deal with the bouncing ball, it was necessary to introduce the modern straight bat in place of the old "hockey stick" shape.
The game on the field is regulated by the two umpires, one of whom stands behind the wicket at the bowler's end, the other in a position called "square leg" which is about 15–20 metres away from the batsman on strike and in line with the popping crease on which he is taking guard. The umpires have several responsibilities including adjudication on whether a ball has been correctly bowled (i.e., not a no-ball or a wide); when a run is scored; whether a batsman is out (the fielding side must first appeal to the umpire, usually with the phrase "How's that?" or "Owzat?"); when intervals start and end; and the suitability of the pitch, field and weather for playing the game. The umpires are authorised to interrupt or even abandon a match due to circumstances likely to endanger the players, such as a damp pitch or deterioration of the light.
Male crickets establish their dominance over each other by aggression. They start by lashing each other with their antennae and flaring their mandibles. Unless one retreats at this stage, they resort to grappling, at the same time each emitting calls that are quite unlike those uttered in other circumstances. When one achieves dominance, it sings loudly, while the loser remains silent.
Crickets have from time to time appeared in poetry. William Wordsworth's 1805 poem The Cottager to Her Infant includes the couplet "The kitten sleeps upon the hearth, The crickets long have ceased their mirth". John Keats's 1819 poem Ode to Autumn includes the lines "Hedge-crickets sing; and now with treble soft / The redbreast whistles from a garden-croft". The Chinese Tang dynasty poet Du Fu (712–770) wrote a poem that in the translation by J. P. Seaton begins "House cricket ... Trifling thing. And yet how his mournful song moves us. Out in the grass his cry was a tremble, But now, he trills beneath our bed, to share his sorrow."