The game underwent major development in the 18th century to become England's national sport. Its success was underwritten by the twin necessities of patronage and betting. Cricket was prominent in London as early as 1707 and, in the middle years of the century, large crowds flocked to matches on the Artillery Ground in Finsbury. The single wicket form of the sport attracted huge crowds and wagers to match, its popularity peaking in the 1748 season. Bowling underwent an evolution around 1760 when bowlers began to pitch the ball instead of rolling or skimming it towards the batsman. This caused a revolution in bat design because, to deal with the bouncing ball, it was necessary to introduce the modern straight bat in place of the old "hockey stick" shape.
The ICC also organises competitions that are for several countries at once, including the Cricket World Cup, ICC T20 World Cup and ICC Champions Trophy. A league competition for Test matches played as part of normal tours, the ICC World Test Championship, had been proposed several times, and its first instance began in 2019. A league competition for ODIs, the 2020–22 ICC Cricket World Cup Super League, is planned to begin in 2020. The ICC maintains Test rankings, ODI rankings and T20 rankings systems for the countries which play these forms of cricket.
By the end of the 20th century the sound of chirping crickets came to represent quietude in literature, theatre and film. From this sentiment arose expressions equating "crickets" with silence altogether, particularly when a group of assembled people makes no noise. These expressions have grown from the more descriptive, "so quiet that you can hear crickets," to simply saying , "crickets" as shorthand for "complete silence."
Previous versions of the Spirit identified actions that were deemed contrary (for example, appealing knowing that the batsman is not out) but all specifics are now covered in the Laws of Cricket, the relevant governing playing regulations and disciplinary codes, or left to the judgement of the umpires, captains, their clubs and governing bodies. The terse expression of the Spirit of Cricket now avoids the diversity of cultural conventions that exist in the detail of sportsmanship – or its absence.
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Cricket has close historical ties with Australian rules football and many players have competed at top levels in both sports. In 1858, prominent Australian cricketer Tom Wills called for the formation of a "foot-ball club" with "a code of laws" to keep cricketers fit during the off-season. The Melbourne Football Club was founded the following year, and Wills and three other members codified the first laws of the game. It is typically played on modified cricket fields.
Cricket has had a broad impact on popular culture, both in the Commonwealth of Nations and elsewhere. It has, for example, influenced the lexicon of these nations, especially the English language, with various phrases such as "that's not cricket" (that's unfair), "had a good innings" (lived a long life) and "sticky wicket". "On a sticky wicket" (aka "sticky dog" or "glue pot") is a metaphor used to describe a difficult circumstance. It originated as a term for difficult batting conditions in cricket, caused by a damp and soft pitch.
Cricket remained a low-key local pursuit for much of the century. It is known, through numerous references found in the records of ecclesiastical court cases, to have been proscribed at times by the Puritans before and during the Commonwealth. The problem was nearly always the issue of Sunday play as the Puritans considered cricket to be "profane" if played on the Sabbath, especially if large crowds and/or gambling were involved.
Crickets feature as major characters in novels and children's books. Charles Dickens's 1845 novella The Cricket on the Hearth, divided into sections called "Chirps", tells the story of a cricket which chirps on the hearth and acts as a guardian angel to a family. Carlo Collodi's 1883 children's book "Le avventure di Pinocchio" (The Adventures of Pinocchio) featured "Il Grillo Parlante" (The Talking Cricket) as one of its characters. George Selden's 1960 children's book The Cricket in Times Square tells the story of Chester the cricket from Connecticut who joins a family and their other animals, and is taken to see Times Square in New York. The story, which won the Newbery Honor, came to Selden on hearing a real cricket chirp in Times Square.