Crickets often appear as characters in literature. The Talking Cricket features in Carlo Collodi's 1883 children's book, The Adventures of Pinocchio, and in films based on the book. The eponymous insect is central to Charles Dickens's 1845 The Cricket on the Hearth, as is the chirping insect in George Selden's 1960 The Cricket in Times Square. Crickets are celebrated in poems by William Wordsworth, John Keats, and Du Fu. They are kept as pets in countries from China to Europe, sometimes for cricket fighting. Crickets are efficient at converting their food into body mass, making them a candidate for food production. They are used as human food in Southeast Asia, where they are sold deep-fried in markets as snacks. They are also used to feed carnivorous pets and zoo animals. In Brazilian folklore, crickets feature as omens of various events.
Cricket entered a new era in 1963 when English counties introduced the limited overs variant. As it was sure to produce a result, limited overs cricket was lucrative and the number of matches increased. The first Limited Overs International was played in 1971 and the governing International Cricket Council (ICC), seeing its potential, staged the first limited overs Cricket World Cup in 1975. In the 21st century, a new limited overs form, Twenty20, made an immediate impact. On 22 June 2017, Afghanistan and Ireland became the 11th and 12th ICC full members, enabling them to play Test cricket.
The game underwent major development in the 18th century to become England's national sport. Its success was underwritten by the twin necessities of patronage and betting. Cricket was prominent in London as early as 1707 and, in the middle years of the century, large crowds flocked to matches on the Artillery Ground in Finsbury. The single wicket form of the sport attracted huge crowds and wagers to match, its popularity peaking in the 1748 season. Bowling underwent an evolution around 1760 when bowlers began to pitch the ball instead of rolling or skimming it towards the batsman. This caused a revolution in bat design because, to deal with the bouncing ball, it was necessary to introduce the modern straight bat in place of the old "hockey stick" shape.
Crickets have a cosmopolitan distribution, being found in all parts of the world with the exception of cold regions at latitudes higher than about 55° North and South. They have colonised many large and small islands, sometimes flying over the sea to reach these locations, or perhaps conveyed on floating timber or by human activity. The greatest diversity occurs in tropical locations, such as in Malaysia, where 88 species were heard chirping from a single location near Kuala Lumpur. A greater number than this could have been present because some species are mute.
Subject to certain variations, on-field clothing generally includes a collared shirt with short or long sleeves; long trousers; woolen pullover (if needed); cricket cap (for fielding) or a safety helmet; and spiked shoes or boots to increase traction. The kit is traditionally all white and this remains the case in Test and first-class cricket but, in limited overs cricket, team colours are worn instead.