At the grassroots level, local club cricket is essentially an amateur pastime for those involved but still usually involves teams playing in competitions at weekends or in the evening. Schools cricket, first known in southern England in the 17th century, has a similar scenario and both are widely played in the countries where cricket is popular. Although there can be variations in game format, compared with professional cricket, the Laws are always observed and club/school matches are therefore formal and competitive events. The sport has numerous informal variants such as French cricket.
Cricket characters feature in the Walt Disney animated movies Pinocchio (1940), where Jiminy Cricket becomes the title character's conscience, and in Mulan (1998), where Cri-kee is carried in a cage as a symbol of luck, in the Asian manner. The Crickets was the name of Buddy Holly's rock and roll band; Holly's home town baseball team in the 1990s was called the Lubbock Crickets. Cricket is the name of a US children's literary magazine founded in 1973; it uses a cast of insect characters. The sound of crickets is often used in media to emphasize silence, often for comic effect after an awkward joke, in a similar manner to tumbleweed.
A skilled batsman can use a wide array of "shots" or "strokes" in both defensive and attacking mode. The idea is to hit the ball to the best effect with the flat surface of the bat's blade. If the ball touches the side of the bat it is called an "edge". The batsman does not have to play a shot and can allow the ball to go through to the wicketkeeper. Equally, he does not have to attempt a run when he hits the ball with his bat. Batsmen do not always seek to hit the ball as hard as possible, and a good player can score runs just by making a deft stroke with a turn of the wrists or by simply "blocking" the ball but directing it away from fielders so that he has time to take a run. A wide variety of shots are played, the batsman's repertoire including strokes named according to the style of swing and the direction aimed: e.g., "cut", "drive", "hook", "pull".
Limited overs cricket is always scheduled for completion in a single day. There are two types: List A which normally allows fifty overs per team; and Twenty20 in which the teams have twenty overs each. Both of the limited overs forms are played internationally as Limited Overs Internationals (LOI) and Twenty20 Internationals (T20I). List A was introduced in England in the 1963 season as a knockout cup contested by the first-class county clubs. In 1969, a national league competition was established. The concept was gradually introduced to the other leading cricket countries and the first limited overs international was played in 1971. In 1975, the first Cricket World Cup took place in England. Twenty20 is a new variant of limited overs itself with the purpose being to complete the match within about three hours, usually in an evening session. The first Twenty20 World Championship was held in 2007. Limited overs matches cannot be drawn, although a tie is possible and an unfinished match is a "no result".